About Our Selling Across Generations Workshop
Our Selling Across Generations Workshop is designed to provide all levels of salespeople, from junior to highly experienced, with new tools and techniques to understand the different generations of customers and how to tailor a sales experience that will connect with each of them.
It is important for sales representatives to tap into the values, expectations, and buying motivations of each generation to increase levels of customer engagement. Your customer base is likely comprised of four or five generations (Traditionalists, Baby Boomers, Gen Xers, Millennials, Gen Zs). Each of these customer groups possesses unique identities, expectations, and needs which effective salespeople need to uncover, respond to, and adapt to throughout the sales process. The higher the level of customer engagement, the higher the likelihood that the relationship will lead to a sale.
The objective of this workshop is to provide concrete tips and techniques for selling across generations. We explore the identities of the different generations and how these identities translate into different behaviors and expectations. We discuss executing a sales process that engages all generations within your target audience. By the end of this session, you’ll have solved a sales challenge and analyzed how your current sales process can be adapted to align with the motivations of different generations.