Learning and Development Solutions

Selling to Different Generations Training

Stand out in today’s highly competitive business environment with a powerful tool–your people. Our Selling to Different Generations workshop equips your salesforce with skills to cultivate strong relationships and master effective selling techniques, adapting their approach to meet the diverse preferences of customers spanning multiple generations.

About Our Selling Across Generations Workshop

Our Selling Across Generations Workshop is designed to provide all levels of salespeople, from junior to highly experienced, with new tools and techniques to understand the different generations of customers and how to tailor a sales experience that will connect with each of them.

It is important for sales representatives to tap into the values, expectations, and buying motivations of each generation to increase levels of customer engagement. Your customer base is likely comprised of four or five generations (Traditionalists, Baby Boomers, Gen Xers, Millennials, Gen Zs). Each of these customer groups possesses unique identities, expectations, and needs which effective salespeople need to uncover, respond to, and adapt to throughout the sales process. The higher the level of customer engagement, the higher the likelihood that the relationship will lead to a sale. 

The objective of this workshop is to provide concrete tips and techniques for selling across generations. We explore the identities of the different generations and how these identities translate into different behaviors and expectations. We discuss executing a sales process that engages all generations within your target audience. By the end of this session, you’ll have solved a sales challenge and analyzed how your current sales process can be adapted to align with the motivations of different generations.

Audience: sales representatives, sales managers

Delivery: in-person or virtual

Length: half-day or full day workshop

Features: interactive, group discussion, breakout rooms, polling, action planning, chat, annotation

Program Outcomes

At the end of our generational sales training, participants will be able to:

  • State the key characteristics and values of the different generations
  • Describe how different generations’ identities translate into different behaviors 
  • Explain generational buying preferences
  • Understand generational perspectives of customer loyalty
  • Layer on a generational approach to the sales process
  • Apply tips and techniques to solve an individual sales challenge

About the Instructors

Optimus SBR master facilitators enrich training with their wealth of knowledge and skills accumulated over decades of training thousands of leaders and employees across North America. Our facilitators are not just experts in their fields, they are passionate educators dedicated to engaging learners and ensuring that the knowledge is effectively transferred back to the workplace.

With a profound understanding of diverse learning needs and styles, our master facilitators work closely with you to customize learning content to meet your specific training needs, ensuring it resonates with learners and enhances the overall training impact.

Our master facilitators have a proven track record of consistently achieving scores above 4.7/5 on training evaluations – a testament to their commitment and proficiency.

Why Train with Optimus SBR?

The Power of Generational Insights

Our exclusive generational research offers groundbreaking insights on leveraging the unique preferences and behaviors of different generations to influence the sales process to effectively reach, engage, and acquire customers. 

Collaborative Learning, Lasting Impact

Through active involvement in dynamic real-world scenarios, participants of our generational sales workshop are encouraged to think critically, problem-solve, and collaborate. Our engaging learning experiences ensure that your team not only retains knowledge but is empowered to apply the learning to drive real, long-lasting results. 

Strategic Alignment, Cultural Resonance

We work closely with you to create customized training solutions rooted in adult learning principles. As your partner, we ensure that every aspect of our programs aligns with your strategic objectives and the core values that define your organization.

Grounded in Data

Our generational sales workshop incorporates the most current data and trends on each topic, providing insights and examples from your industry and sector to increase the relevance and applicability of the learning content.

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