“Come On Down!” took on a whole new meaning at Optimus SBR this October.

Our annual Play It Forward (PIF) fundraiser put our competitive spirit to work for our community, with The Price Is Right as this year’s theme. Games, coveted prizes, and plenty of reasons to give brought that theme to life, combining game-show fun with a cause everyone could get behind.

Together, we raised over $100,000 in support of Fort York Food Bank (FYFB), Engage and Change, and St. Felix Centre, helping these organizations provide vital services to people experiencing food insecurity, homelessness, and other challenges.

Earning the Call to “Come On Down!”

The excitement started well before event night: the four teams that raised the most would earn the first chance to send their contestants to “Come On Down!” With those starting spots on the line, teams rallied friends, family, and connections to donate.

Big Prizes, Bigger Reasons to Give

With PIF’s biggest prize lineup yet, there was plenty of incentive to “Come On Down!” The Price Is Right theme brought out our inner game-show contestants as teammates cheered on their champions and eyed the prizes up for grabs. Silent auctions, a raffle, a live auction, and games kept the friendly competition going, with every bid, ticket, and donation adding to our collective impact.

That’s what makes Play It Forward such a special part of life at Optimus SBR: the chance to get a little competitive, have a lot of fun, and put that energy behind organizations whose work matters far beyond our office.

A Winning Team Effort

Thank you to our Corporate Social Responsibility and Ministry of Fun committees for bringing this year’s PIF fundraiser to life, and to everyone who donated, shared a fundraising link, contributed prizes, or joined the fun. Our employees and extended community helped turn playful rivalry into meaningful support for our neighbours in need.

The theme was The Price Is Right. The generosity was pure Optimus.