Optimus SBR Data Services

Data Visualization Best Practices

We apply Data Visualization Best Practices to create impactful and intuitive  visualizations with real business value.

Optimus SBR applies Visualization Best Practices based on scientific research in cognitive psychology. Adhering to these best practices makes it easier and faster to gain insight from large volumes of data and thereby make better decisions. 

Some examples of Visualization Best Practices we follow are described below.

Use the Most Effective Visual Features for the Type of Data

Classify data elements in visuals as Categorical, Ordinal, or Quantitative to maximize intuitive features.

Apply the most effective visual features (e.g., form, colour, position, motion) based on data classification.

Choose the Right Visual

Align key data points with appropriate display media.

Visual Features
DVBP line

Line charts for time series

dvbp stachedpng

Stacked bar charts for proportion to whole

dvbp heat

Heatmaps to highlight exceptionally “good” or “bad” data

Apply Appropriate Design Principles


Provide summaries and exceptional information instead of large amounts of detail.


Group related things together, arrange groups as simply as possible.


Design specifically for your target audience and the dashboard’s objective.


Use clear, unambiguous visual features to communicate the message.