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The Power of Deliberate Practice

Musicians do it. Athletes do it. Performers do it. Yet there seems to be a gap in business when it comes to practicing our skills. Despite best intentions, often times employees will go through training sessions, get a fancy binder full of materials, and then promptly go back to the old way of doing things. We wouldn’t expect a star athlete to rise to the top of their game after one session, so why do we expect that of our teams?

Our training reinforcement solution called myPractice fills this gap. A series of customized learning solutions that provide unique opportunities for staff to integrate themselves into real-life situations and get immediate feedback on their performance, myPractice has helped countless organizations gain real traction.


What is myPractice?

myPractice is an innovative virtual (phone based) learning solution leveraging the power of “deliberate practice”. Our solutions focus on enhancing the client experience through skill application, experiential learning, repetition and practice reinforcement. We help our clients listen, respond, and execute more effectively with their customers.

We design simulations of client situations to allow employees to practice their sales, client delivery, customer service, and coaching skills, then receive nuanced coaching and feedback so they can practice the defining moments in their conversations. This highly customized and focused training enables the adult learner to gain essential skills that build their professional skillset, and helps learners to achieve progress in their careers.

We employ professional actors as performance coaches. They are uniquely qualified to articulate how it felt to be the client and deliver insights into what the client didn’t tell you. We capture information and trends about the practice experience and provide tangible reporting back to the organization, strengthening the feedback loop.


How Does it Work?

myPractice focuses on post-training reinforcement of content through one-on-one virtual practice scenarios.

Our simulations are authentic: We design customized scenarios that reflect your workplace realities. Leveraging the power of professional improvisational actors to recreate typical interactions, our Performance Coaches do all the things that real people do in those real situations.

Our solutions are flexible: Our solutions are designed and deployed to accommodate diverse work place realities (i.e. virtual learning needs, time constraints, learning objectives, etc.). This means you can harness the benefits of myPractice while minimizing the impact to your day to day operations.

Our solutions are scalable: We have a select pool of professional Performance Coaches and the capacity to execute on small and large programs alike.


The Need

We’ve all been on the receiving end of bad customer service, an ‘icky’ sales experience, or a discouraging coaching conversation. It all comes down to unintentional, ineffective communication in our business interactions.

It doesn’t have to be that way.

Imagine a one-on-one coaching session where you hear first-hand ‘how it feels to talk to you’ and then apply the coaching right away and practice again.

That’s deliberate practice.

We can support any interaction you need to have. We’ve worked with clients across several sectors to design a diverse range of practice experiences, including:

  • Prospecting & Sales
  • Service & Service-to-Sales
  • Product Launches
  • Difficult Conversations
  • Coaching Conversations
  • Interviewing

In addition, we provide custom-designed support for conferences, workshops and just-in-time coaching.


The Benefits

Organizations that leverage myPractice solutions are able to quickly realize the benefits of the program, including:

  • Improved business results: As each solution is customized to meet a specific goal, outcomes include driving sales growth, increasing referrals, or increasing customer satisfaction.
  • Improved execution and skills mastery: With each session, myPractice gathers more data and insights that support the learning goals of the organization and enables learner to master their sales and service skills.
  • Culture change and increased accountability: Our solutions impact customer and employee satisfaction, as well as how performance is managed. Employees who feel empowered and confident in their roles lead to more engaged and more productive organizations.
  • Rapid, cost-effective training: myPractice solutions are a rapid, cost-effective way to reach a large number of professionals and provide them with personalized support. This means your team can quickly return to doing what they do best, armed with new knowledge and refined skills.

Ready to start practicing?

Contact us today to see how the power of deliberate practice can help your organization.


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